New Cailler chocolate-themed park in the plans
Jogne Invest SA and Nestlé Schweiz SA announced last Wednesday that Jogne – a group of investors from Friborg – will build a chocolate-themed park in Broc. New Cailler chocolate-themed park in the plans.
The park is to be built in and around the Cailler factory. Cailler Park will be financed, developed, and operated by Jogne Invest.
Additionally to its Cailler brand, the oldest still producing Swiss chocolate brand, Nestlé, contributes to its rich experience and the success of Maison Cailler. Maison Cailler is now the third most visited museum in Switzerland. Additionally, Nestlé is making areas and plots of land available for future park’s development.
Jogne Invest will invest over 80 million francs in the park’s construction during the first stage. Guests will be able to experience the richness of Swiss chocolate craftsmanship, the Cailler brand, the milk, and the culture of the Gruyere region. The project highlights environmental stewardship and accessibility by train. The initial plan for the park is to be operational to open by 2025, with additional development steps possible by 2030. New Cailler chocolate-themed park in the plans
Switzerland has long been a centre of chocolate magic. Maison Cailler, one of the three most visited museums in the country for many years, is a good example of this. It has been possible to achieve this success due to the iconic Cailler brand, which has written some of the finest chapters in the history of Swiss chocolate.
It begins with François-Louis Cailler, who made chocolate in 1819. The Cailler brand has always flourished in the Broc region since 1898, when the company moved there.
Chocolate-themed Cailler park
The chocolatier’s unique expertise will be the highlight and made visible as part of the park. A tourist icon for the Gruyere region and canton of Fribourg should become a tourist landmark.
As meeting historical witnesses to Swiss chocolate history, visitors can enjoy entertaining activities and a delightful day with the family.
Among the topics, visitors can expect to find cocoa, its history, chocolate in Switzerland, Gruyere milk, and national and local traditions.
The project will entirely function by obtaining sustainability and local guidance standards.
Social and ecological responsibility at the heart of the project
A local anchoring of the project without the Gruyeres region would be incomplete. The authorities will work closely with Jogne Invest on this issue.
Fribourg authorities are focusing on the expected increase in tourist numbers in the region and a pretty significant number of job creations.
The park will be connected directly to the Swiss rail network via the Broc Fabrique train station. This connection is one of the main visions of Jogne Invest and Nestlé. The long-term goal is to make train travel available to all private visitors. By 2023, the gauge change between Bulle and Broc Fabrique will be complete.
IT will be so much fun to visit such a marvels and happy place.