Marketing Tips for full hotel revival
Accommodation facilities can practice several marketing tips to fully boost the hotel recovery process. It will be easier for them to attract customers returning to travel if they think of them. The time has come for travel to return. To help accommodation facilities attract guests, here are some marketing tips for full hotel revival.
Be clear about your flexibility policies
Communication of the hotel’s policies will increase guests’ confidence. In the age of Covid-19, the ability to cancel a reservation when a guest cannot travel has become indispensable. The majority of travellers would choose to travel if they could withdraw their reservation entirely and get their money back.
Younger travellers especially value this feature and travellers from different continents. The website and advertisement should clearly state information about refunds, flexible reservations, and date changes.
Infection Control Protocols
Improving health safety measures is essential. The safety protocols of a hotel directly affect guests’ decisions. Travellers make their booking decisions based on the accommodation’s policy in this regard at least 8 out of 10 times. Health concerns cause one in two people to avoid staying at specific venues.
Additionally, the establishment needs to communicate its measures in place. Therefore, a proactive digital communication approach is advisable. The protocols include:
- Disinfecting facilities to prevent the spread of infectious diseases.
- Using masks by employees and guests.
- Offering room service. Marketing Tips for full hotel revival
Getting positive reviews is essential
Before deciding, travellers consult reviews 41% more than before the pandemic. 75% of travellers take them into account, especially reviews that mention the cleanliness of the room or the general condition of the accommodation. Therefore, it is essential to address them. While it might appear that the hotel does not have any control over what its guests post online, the reality is quite different. Guests should be encouraged to leave reviews by sending them reminder emails or leaving links on cards in their rooms.
A response must be made within 24 hours of the issuance by the appropriate personnel. This action shows commitment. The hotel’s reputation is in line and should be dealt with if the review is negative. Thanking the guest by name, apologizing, highlighting the changes that will take place, and determining whether further action, such as contacting them directly, is necessary are essential.
Optimize the hotel’s search engine listings
Recent years have seen an increase in the popularity of online information sources. Compared to before the pandemic, guests seek information and inspiration before they travel. To achieve a well-positioned brand, a multichannel marketing strategy is necessary.
When potential guests search or book, the hotel will be on the top of the list. It is advisable to present on several OTA platforms simultaneously since people consult different sources of information when gathering all the information they consider important. Therefore, the presented message on all channels should be in matching.
Design promotions for each target group
Knowing each target audience’s interests will help you customize the message. By doing so, specific promotions can be designed to suit their travel needs. As we have already mentioned, there are also general concerns about flexibility and hygiene.
However, each generation is different. The younger generation has more hope for the future of travel. They expect the same amenities as before the pandemic. In short, it would be interesting to offer promotions that offer the option to work or study from home to reach millennials and those of the Z generation. At the same time, they are interested in areas with low tourism volume.
Generation Xers and baby boomers are seeking a change of scenery. The stunning scenery and outdoor environments can appeal to them. However, people born before 1946, or the generation with no name, are looking for family getaways that offer appropriate accommodations for their age group.
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