Mastering Revenue Management in the Hospitality Arena
Unveiling Profitable Paths: Mastering Revenue Management in the Hospitality Arena. In the fast-paced and competitive world of hospitality, revenue management is the key to unlocking a hotel’s full profit potential. With the advent of data-driven methodologies and a keen understanding of market dynamics, hotel professionals can deploy strategies beyond pricing. This article delves into […]
Marketing Strategy for Small Mountain Hotels
Creating a marketing strategy for a small mountain hotel requires thoroughly understanding your target market, the competition, and its unique selling proposition (USP). Here are some steps to help you create an effective marketing strategy: Define your target market: Identity who your ideal guests are. Consider factors such as age, income, interests, and […]
Hospitality Marketing in 2022 – part V
As the pandemic progressed, hospitality marketing strategies changed. Guests and staff interacted less to ensure the utmost safety, thanks to the growth of digital marketing and contactless services. As a result, new trends are emerging, and some changes are here to stay. This article will be the last part of our series of articles […]
Hospitality Marketing in 2022 – part IV
This week’s article discusses a few marketing moves you should focus on in 2022. Firstly, our IV part of the Hospitality Marketing in 2022 will focus on one not-so-exciting technique/action, but very important for every business page and presentation. Maybe a bit boring, but very essential is the part of SEO ( Search […]
Hospitality Marketing in 2022 – Part III
As a continuation of our hospitality Marketing in 2022 – Part III, we are continuing by combining two essential topics. Social Media and SMS Marketing. Social Media for Hospitality Engaging your customers on social media can attract potential customers and create hype for your business. So here are some statistics collected from different sources. […]
Hospitality Marketing in 2022 – Part II
This week we are continuing our educational edition overview of Hospitality marketing, named Hospitality Marketing in 2022 -Part II with an overview of Hospitality Marketing Strategies. Overview of Hospitality Marketing Strategies In order to increase revenue and bookings, hospitality marketing strategies are available to drive growth. Due to its ease of use and cost-effectiveness, digital […]
Hospitality Marketing in 2022 – Part I
We decided to present you with a series of educational articles covering a spectrum of actions you can trigger to achieve excellent results in your hospitality business. ‘ We will try to give you an overview of many different aspects, starting from a marketing channels overview to strategy. Finally, we will try to […]
Branding vs Performance Marketing
This article aims to clarify what performance marketing is and what brand marketing is in simple terms and explain why there should be no dilemma regarding which one a company should use. Unfortunately, many business owners in the present day still struggle to see the difference between those terms and meaning and the need […]
How to use SMS marketing in the Tourism sector
Marketing and communication strategies are numerous for the Tourism sector. Even so, SMS is the best way to inform your customers and prospects about new tourist destinations or promotional offers. Moreover, keeping your customers satisfied and reiterating the company name will also help you retain your customers. So read a few ways of how […]
Eight Reasons to Join our Business Directory
Tourism marketing professionals tend to overlook the power of utilizing online business directories. The following are eight reasons your business should include directories in its marketing mix. Especially our Swiss Travel Market BD – Tourism and Travel Business Directory. Read below: Eight Reasons to Join our Business Directory. In this article, we’d like to share […]
Marketing Tips for full hotel revival
Accommodation facilities can practice several marketing tips to fully boost the hotel recovery process. It will be easier for them to attract customers returning to travel if they think of them. The time has come for travel to return. To help accommodation facilities attract guests, here are some marketing tips for full hotel […]
Accommodation Digital Marketing Strategies – Part II
Accommodation Digital Marketing Strategies You Should Invest In 2022 – Part II We recently started exposing ideas and methods in the Accommodation Digital Marketing Strategy in 2022, so let’s continue with more analysis and suggestions in our second article. Content Marketing through Accommodation Blogging The use of hotel/accommodation blogging can also help increase bookings […]